Australia-based hotel management firm, StayWell Hospitality Group is planning global expansion by entering into a partnership with UK hospitality company, 5Ways Hospitality.
The newly formed Master Licensing Agreement between the two parties will enable StayWell to significantly grow its Park Regis and Leisure Inn brands within the UK market.
StayWell's CEO, Simon Wan said that entering this agreement will help to secure an additional four hotels in the region within the next 48 months which is part of the group’s overarching plan to reach 100 hotels globally within the next three years.
Wan said, “The United Kingdom and Europe as a whole, presents a great opportunity for our Park Regis and Leisure Inn brands, especially after the successful opening of Park Regis Birmingham (pictured) in March 2016.
'5Ways Hospitality has a well established reputation and our partnership will deliver not only opportunities for further growth for StayWell in new destinations and cities. but also offer top-shelf operational support to our hotel teams within the region.'
5Ways Hospitality Managing Director, Stuart Broster also agrees that the brands’ future within Europe looks bright following the formalisation of the partnership agreement.
Broster said, “We are delighted to be part of a growing global company such as StayWell Hospitality Group. Europe is crying out for new hotel brands which are competitively priced and this is exactly what Park Regis and Leisure Inn will offer.
“Birmingham is the UK’s second largest city and a prime platform to launch from in partnership with Fiveways Hospitality.'
