Revolution Bars Group, a group synonymous with expertly crafted cocktails and premium spirits, has made Ketel One Vodka its official house pour across its 66-strong estate after a fiercely contested competitive pitch.
Ketel One Vodka will commence pouring terms on 21 March across the Group’s two brands, Revolution and Revolución de Cuba.
The three-year agreement strengthens Revolution Bars Group’s two most important drinks categories, Premium Spirits and Cocktails.
Diageo Reserve will work closely with Revolution Bars Group by providing enhanced vodka training for its 2000-strong operations team and support with cocktail development and consumer-facing activations to ensure guests always receive expert serves that deliver on taste and innovation.
Myles Doran, Commercial Director, Revolution Bars Group, commented, “The group has always focussed on providing innovative, expert serves using only the best spirits and ingredients. The opportunity to trade up to a super-premium vodka reaffirms our credentials, providing our cocktail consumers with best in class.”
Nick Temperley, Head of Diageo Reserve GB, commented, “We’re very excited about this partnership and expect to see continued growth in the super-premium vodka category this year so this is the perfect time for the spotlight to be on Ketel One Vodka. We’re looking forward to working closely with Revolution Bars Group and confident that this will be a very successful relationship.”
Ketel One Vodka was named the ‘Best-Selling’ and ‘Most Trending’ vodka by the Drinks International Bar Report 2017. Selected by bartenders from the world’s best bars, the award is testament to Ketel One’s high quality and premium liquid credentials.
Founded in Schiedam, Holland, in 1691, the Nolet distillery has been producing the highest quality spirits for 325 years and across 11 generations. Ketel One Vodka is crafted using a combination of the most modern distilling techniques with traditional copper pot stills, including its original coal-fired ‘Distilleerketel #1’ the name-giver to the brand.
Taking the time to ensure every batch reflects the brand’s passion for craft and attention to detail, a member of the Nolet family personally approves every final production run, to guarantee the crisp, sophisticated taste and flavour of Ketel One Vodka delivers an exceptional drinking experience, whether sipped neat or mixed in a cocktail.
