The Genuine Dining Co has announced the incorporation of the new company Signature Dining, the UK’s only dedicated independent contract caterer to the Care, Extra Care, Assisted Living and Retirement Village sectors.
This new venture is headed up by Founder Director Paul Robottom, the former managing director of Caterplus for the last 7 years.
Within the last 18 months there has been a significant shift in the care catering market place. There have been several key acquisitions of large independent players within the industry. This has opened a gap for independent companies that understand the importance of a truly personal and attentive approach.
Robottom recognised this opportunity and approached The Genuine Dining Co to launch a new niche company with a key understanding of its clients and customers.
Robottom said, “At Signature Dining our vision is to enhance the everyday lives of our customers, by offering a broad range of fresh, home-style seasonal menus, cooked from scratch daily prepared with passion and served with professional courtesy, by an empowered team in a fun environment.”
Signature Dining sources the finest ingredients from local farmers and artisan suppliers to ensure that every dish can be traced from farm to fork.
The Genuine Dining Co will provide the infrastructure to support this newly launched specialist company. Managing director Chris Mitchell commented, ‘We are delighted to back this new venture. Signature Dining embraces all of our values. As soon as I met with Paul, I immediately recognised his passion for the industry. The Genuine Dining Co. fully support Paul’s vision to enhance everyday life with great food.”
