Sodexo Prestige Venues & Events has announced a new appointment to support the sales team restructure. A dynamic new sales strategy, to ensure the Sodexo subsidiary retains its position as market leader, is being spearheaded by the company’s new UK director of sales.
Amanda Brown, who has worked for the organisation for more than seven years, has taken up the newly created role as part of a restructuring.
The new sales director for Sodexo’s sports and leisure division believes that the creation of a customer-focused, high performance sales culture will ensure that Sodexo, the world’s largest services company, will stay ahead of the game.
Brown said, “There is no doubt that we operate in a very competitive industry. The only way to stay ahead of the competition is to differentiate ourselves, to look at things differently and completely concentrate on a customer-engagement sales strategy.”
Brown previously worked as director of sales at a number of leading hotels in Edinburgh before joining Sodexo, and was instrumental in setting up the Central Enquiry Hub.
She also grew conferencing and banqueting turnover by £1m in its first year - successes which have made her the perfect choice for the new role.
Brown's plan of action is currently being unveiled to senior sales leaders before it is delivered across all of Sodexo’s 35 UK sites which now come under Amanda’s control, along with major events including The Open Golf Hospitality, Chelsea Flower Show and Henley Royal Regatta.
Austin Tilsley, Managing Director, Sports & Leisure Sodexo UK & Ireland, said, “This is an exciting time for the business and our newly created sales leadership team gives us the correct structure to support our accelerated growth plans.
