Leading contract caterer Elior UK has launched a new health and wellbeing concept inspired by the periodic table to give customers the ‘elements for a super life’.
The concept – Elements – puts a strong focus on fresh, natural food and has borrowed chemical symbols from the table to label food groups in the range – such as br (breakfast), lu (lunch), fr (fruit), and hy (hydration).
Carl Morris, director of marketing & corporate communications at Elior, said: “Perceptions of healthier eating are shifting. People are now less concerned about removing things, like fat. They’re more interested in what actual foods are in their dish. Elements has been designed to reflect that – keeping Elior sites in line with the latest wellbeing trends and helping customers make healthier choices.”
The concept, which was launched last month and is now being rolled out across Elior sites, has been developed in collaboration with Elior dietitians and development chefs and embraces a simple set of principles:
· No added baddies (unnecessary fats/ trans fats/salt/preservatives/undesirable additives or GM ingredients)
· No unnecessary added sugar
· Created using real ingredients
· Freshly prepared in Elior kitchens each day
Designed to increase customer interaction, Elements has its own blog and Instagram account to feature a range of exciting recipes championing ingredients such as acai, red quinoa and golden linseeds.
