Co-founders and sisters Anna Nilsson and Josefin Deckel of SugarSin will open SugarSin Brighton on Duke Street tomorrow, in the stunning historic quarter of the city.
SugarSin opened the doors to its first sweet shop in London’s Covent Garden in 2011. The concept was born from a lifelong passion for all things sweet and tasty.
Disappointed, in particular by the Pick‘n’Mix selection available in the UK, Nilsson and Deckel worked to create a modern Willy Wonka style store, filled with the world’s most fabulous sweets. The sisters travelled the globe tasting countless varieties, on a mission to create the most distinctive and delicious grown-up, gourmet confectionery collection, as beautiful to look at as it is to taste.
Nilsson commented, “We love Brighton – the city is as colourful as our sweets! As soon as we arrived it felt like home and the perfect fit for our second SugarSin store. We are so passionate about sweets that we thought it was time to share that passion with a new city.
'Since 2011 we have made it our mission to bring current, quality sweets and flavours, with inherent style and plenty of temptation to the people of London, but sweets are made for sharing!
'For those who doesn’t know us, inspired by our Swedish roots, we produce high quality sweets with intense flavours, great textures and natural ingredients. Josefin and I are extremely excited to open the doors to SugarSin Brighton next weekend!”
The beautifully contemporary store on Duke Street will be filled with SugarSin’s own handmade sweets including: Prosecco Gummies, Sea Salt Fudge, Juicy Strawberry Lollies, and Cocoa Dusted Chocolate Almonds.
A carefully curated Pick’n’Mix featuring hundreds of nostalgic favourites and flavours to surprise, sourced from all over the world will take centre stage.
Mindful of dietary requirements, SugarSin Brighton, like the London store, will stock sweets suitable for vegetarians and vegans.
