Boparan Restaurant Group will be launching the American QSR brand Slim Chickens in the UK through a franchise deal.
Boparan has signed the franchise agreement with Slim Chickens to open locations in the UK and Ireland, starting with a location scheduled to open in the first quarter of 2018.
Slim Chickens currently has around 70 outlets across America, and has another 250 locations under development in the US and Middle East.
Tom Gordon, co-founder and CEO of Slim Chickens, said, “This is another landmark moment in our brand’s growth. We’re spreading our wings and bringing our second-to-none chicken to another international market and are excited about continuing our international growth.”
Tom Crowley, CEO of Boparan Restaurant Group, said, “In the UK there’s a big opportunity in the fast-casual chicken segment with little existing competition in the marketplace.
'We were looking for a progressive concept that would fill this gap and Slim Chickens was the perfect fit. We loved the product and the design and branding have a modern approach. We feel confident that Slim Chickens will be successful in the UK due to our connections here, paired with the brand’s strong leadership team helping fuel growth through strong operations.”
“It’s clear that our brand’s offering has been a hit stateside and we have no doubt that we will see this same reception as we continue our international growth,” said Slim Chickens COO Sam Rothschild. “Boparan is the right partner to lead the charge of introducing better chicken and making Slim Chickens a household name in the United Kingdom and Ireland.”
