Odeon’s Broadway Plaza in Birmingham site has been converted into Britain’s largest luxury cinema.
Renamed Odeon Luxe Birmingham, all 12 screens have been turned into bespoke theatres. Every customer can now sit in an electrically-powered reclining chair with individual retractable tables.
Seating in the iSense screen has also been converted, and the other 11 standard screens now have improved picture quality, with Dolby 7.1 surround sound delivered through 190 brand new speakers. Anyone hard of hearing can use a new Dolby Fidelio Audio Description system and there's an upgraded hearing-impaired system across all screens.
The Odeon Luxe cinema now serves up more than just traditional cinema food. The menu offers lattice fries, chunky chips, chicken strips, sweet and salted popcorn, hot dogs and nachos. There is also a Tango Ice Blast and a Coca Cola Freestyle machine with over 100 different flavours to enjoy.
