Fuller’s has today announced the project kick-off of its second collaborative six-pack of beers, known as Fuller’s & Friends – this time working with breweries from all over the world.
The pack, due to be released in late spring, will be sold exclusively in Waitrose & Partners and will see Fuller’s collaborate with Magic Rock from England, Pilot from Scotland, Tiny Rebel from Wales, Stone & Wood from Australia, Woodstock from South Africa and Mack from Norway.
Six of Fuller’s brewers will each partner up with a different brewery to put their heads together and create a different style of beer to go in to one six-pack.
The beer styles and format of this pack are still a work in progress and further announcements will be made as the project develops – updates can be found on social media using the hashtag #FullersandFriends.
Georgina Young, Fuller’s Head Brewer, said, “I’m so excited about this new project and these new friendships. Last year’s beers were a really eclectic mix of styles, which made an interesting pack of beers. This year, we’re going to work on even more beer styles – embracing trends and flavours from our international colleagues.
“Waitrose is a great partner for this project too, they understand the excitement it creates in all the brewers and that there is opportunity for some wild and wacky brews to be concocted – Waitrose has given us brewers free reign on creativity when it comes to beer styles. We’re still at the early stages of this, so there are a lot of conversations to be had and beers to be drunk before we finalise plans and I look forward to every step of this project.”
The image shows the kick off meeting for this year’s project, taken at The Drayton Court in Ealing. The group includes brewers from all six breweries, Fuller’s marketing team and those from Waitrose & Partners.
