British Airways is launching a pop up venue - called ‘Flight BA2012’ and containing an art gallery, cinema and dining lounge - in East London to celebrate the best in British talent in the run up to the London 2012 Olympic and Paralympic Games.
The venue will be open between 4 and 17 April, and will showcase the works of the BA Great Britons who were mentored by Richard E Grant, Tracey Emin and Heston Blumenthal, including a short film starring Timothy Spall, a ‘Dove’ artwork livery for a celebratory aircraft and a British menu.