The fast-casual vegan eatery brand, The Vurger Co has secured £1.4m for further outlets and to launch its first retail range of burgers in June this year
From a market stall in 2016, Rachel Hugh and Neil Potts now operate two fast food eateries - one in Shoreditch, which opened in March 2018, and the second in Canary Wharf which launched in November 2018.
Two more branches are now opening in the first quarter of 2020; one in Brighton this March. This expansion to areas outside of London marks the start of the brand's national UK growth.
The Vurger Co has become the fastest ever to reach its funding goal on Crowdcube, securing £300k in just three days back in 2017. This latest round of investment was led by vegan investor Sebastiano Cossia Castiglioni and Miray Zaki of Dismatrix Group.
Dismatrix Group is a multinational private equity, private credit, and venture capital firm that focuses on innovative-yet-sustainable trends in technology, wellness, and plant-based food. The firm invests across the US, Europe, and the Middle East.
Co-founder Rachel Hugh commented, “We are so proud to have reached this huge milestone for our business. This investment will allow us to expedite our growth plans, open new sites and grow our retail business as we head into 2020.”
“It’s an honour to be working with Miray and Sebastiano of Dismatrix Group, who not only believe in our vision but bring a wealth of proven experience and knowledge of the vegan market. They have invested in most of the biggest and best plant-based brands in the world. We are so ready for the next phase of The Vurger Co, watch this space!”