Tesco has today launched a new range of exclusive wines which will give customers a chance to discover some exceptional tasting wines at great prices.
The new range will delve into the world of luxury wines, without the usual price tag. The 10 new Tesco finest* wines, which are perfect for those special occasions or everyday treats, have been created in partnership with world renowned wine producers. The range focuses on classic French and Italian styles, as well as introducing some more unusual and upcoming regions.
Tesco’s Master of Wine, James Davis said, “These fantastic new finest* wines offer customers an opportunity to discover a range of top quality wines at exceptional prices.
“We are seeing that a large number of customers are looking for a terrific wine to celebrate a special occasion, or to be an interesting talking point at the dinner table.
“We believe we’ve found some real hidden gems amongst some brilliant classics. With the help of our fantastic wine-making partners we’re able to bring these once exclusive wines to shoppers across the country.”
Customers will be able to easily identify the new additions to the range by the striking label design which mirrors the quality of the wine inside, and highlights which winemaker Tesco has worked in partnership with to bring these special wines to life.
The wines will be available in over 200 stores across the country and online.
The new Tesco finest* wines, are available at prices between £7 and £20 and includes:
Tesco finest* Faugeres 2015
Tesco finest* Lambrusco Reggiano Amabile DOC NV
Tesco finest* Valpolicella Ripasso 2014
Tesco finest* St Emilion Grand Cru 2011
Tesco finest* Barbera d’Alba 2013
Tesco finest* Margaux 2011
Tesco finest* Mercurey Rouge ‘Selection Georges’ 2015
Tesco finest* Gaillac Perle 2016
Tesco finest* Minervois La Liviniere 2015
Tesco finest* Vire Clesse 2015
The introduction of the new premium wines are the latest stage of Tesco’s journey to develop its wine range, by improving the quality, selection and availability and simplify the pricing of their own label wines.
In addition to the new full-sized bottles of finest* wines, Tesco is also introducing a range of top-of-the-line finest* favourites in 187ml bottles. The smaller bottle sizes are great for single serves and portion control, but also offer the ability to trial new wine styles and discover a new favourite.
