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Taiwanese fried chicken chain makes European debut in London

Following recent international brands, including YiFang and Guo C 100, choosing Chinatown London as its European debut, Shaftesbury has welcomed Monga Fried Chicken to 12 Macclesfield Street.

The new eatery, which offers sit in and takeaway, joins the brand's portfolio of over 40 outlets across Taiwan, America and Canada.

The unit covers approximately 750 sq ft on the ground floor level with space for approximately 30 covers. The new Chinatown London site offers the brand’s range of Taiwanese fried chicken with five flavour options, alongside Taiwanese beer. There is also wings and nuggets, plus regular and sweet potato fries.

The brand takes its name from the Wanhua district, also known as Monga, the birth place of Taiwan culture. Also encompassing East Asian culture and traditions, the logo features Taiwanese TV host and celebrity, Nono, who created the brand alongside declared ‘King of Taiwanese fried chicken in the South’, Mingdao Liu.

Julia Wilkinson, Head of Group Restaurant Strategy at Shaftesbury, said, “We are thrilled that Monga selected Chinatown London for their first restaurant in the UK.

'We regularly travel to China and the surrounding region to find the most exciting cuisines and innovative flavour creations. The opening of Monga represents our dedication to showcase interesting food and beverage trends happening in East Asia, here in Chinatown London.”

Dragon Chan, European Master Franchisee of Monga, said, “Having seen the success of Monga in North America, I wanted to bring this successful Taiwanese brand to London and couldn’t think of a better destination than Chinatown London.

'We are delighted to sit alongside many leading Asian restaurants and bringing the West a flavour of the East.”