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First nationwide DNA-based dining experience from YO! Sushi

YO! Sushi is on a mission to prove that one size doesn’t fit all when it comes to nutrition. The Japanese street food and sushi favourite has announced it’s first DNA dining concept, YO! Dinner, YO! Way.

As 2018 was the year veganism broke into the mainstream, a new report by YO! Sushi and The Future Laboratory looking at the future of food experience reveals the five food tribes to emerge in the next 5-10 years. One of which, ‘Personalists’, is the future tribe which believe everything is bespoke to the individual.

The focus is on customisation for ‘Personalists’, who embrace technology and science to track their wellness and use data to feed their diet choices. With the new tribe in mind, YO! has teamed up with genetic testing companyDNAFit to bring the innovative approach of personalised health to casual dining.

From analysing each individual’s genetic science, DNAFit can determine the most suitable nutrition to feed your body. Uncover if you’re one of the 33% suffering from lactose-intolerance or if like 64% tested you require an intake of oily fish for more omega 3.

Diners looking to adapt their lifestyle and diet to best suit their genetic make-up, can complete a simple home-test before receiving a breakdown of their unique needs, potential food sensitivities and diet plan. Rather than jumping on the latest fad or celebrity diet bandwagon, diners will receive a tailored recommendation on what to eat at YO! in their Personalised Plate Plan designed in collaboration by DNAFit dieticians and YO! chefs.

With over 100 colourful dishes on YO!’s current menu, the restaurant is already a big player in variety eating. The extensive menu which includes some exciting new dishes, accommodates all intolerances and diets, whether you’re a die-hard vegan, lead a gluten-free life or are a parent to the fussiest of eaters.

Luisa Fernandez, Marketing Director at YO!, said, “YO! is the choice of restaurant for diners with various tastes, as it’s not hard to find something for you from the 100 dish menu. We wanted to go one step further and help diners find out how their body ticks and the best nutrients and ingredients to feed it with. DNA dining is just the start of food personalisation and we’re very excited to bring it to the mainstream with DNAFit’s award-winning technology.”

Avi Lasarow, CEO of DNAFit, commented: “We are extremely excited to be teaming up with a great brand such as YO! for what is a truly innovative project. There is no such thing as a one size fits all approach to diet and nutrition, and it is excellent to see YO! embrace the potential of a DNA-guided menu. We know that personalisation is becoming increasingly important to so many decisions we make each day as consumers, and YO! Dinner, YO! Way will get diners one step closer to living their best possible life.”

The ‘Say YO! To The Future’ report commissioned by YO! and carried out by globally-renowned future foresight consultancy The Future Laboratory, reveals how food will look in 10 years time and the trends and tribes contributing to the change. As the next generation become more educated on eating, and technology advances make personalisation an everyday luxury, the trend for personalised dining will quickly rise.

With nothing more personalised than DNA, YO! Dinner, YO! Way will offer an accurate insight into what to put on your plate. A limited number of spaces nationwide are available for the DNA dining experience – register your interest today for your chance to receive a complimentary DNAFit test and YO! dish.