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Defra to showcase UK F&B export stories at IFE 2019

Visitors to the International Food & Drink Event (IFE) 2019 are being invited on a journey through some of the UK’s finest food and drink.

As part of the Food is GREAT campaign, Defra will showcase the heritage and exporting experiences of leading food and drink brands through an experiential Taste & Tales Wall – complete with delicious samples, infused cocktails, fresh botanicals and live storytellers.

Located in the Taste & Tales Hub at IFE 2019 – taking place 17-20 March at ExCeL London – the multi-sensory and immersive attraction will include eight unique producers waiting to be discovered behind secret doors. These include Halen Môn Sea Salt, East London Liquor Company, Erdinger Beam Suntory Whisky, Eat Real Snacks, Joe & Seph’s Popcorn, ShortCross Gin and Fever-Tree.

Highlighting the stories behind some of the most loved food & drink from around the UK, including English Sparkling Wine, Northern Irish Gin, Scotch Whisky and Welsh Sea Salt, it will leave buyers with both a sense of inspiration and a taste sensation.

Speaking about the Taste & Tales Wall, which is a brand-new feature at IFE 2019, Soraya Gadelrab, Event Director, said, “The UK has some of the best food & drink in the world and Defra’s Food is GREAT campaign is a fantastic platform to shout about this. The Taste & Tales Hub is a must-visit for attendees to IFE 2019, who can expect some, tasty treats, surprises and inspiring stories at the Taste & Tales Wall.

“As IFE 2019 is the UK’s leading and largest food & drink event, we’re proud to be hosting 1,350 innovative, global and cutting-edge food & drink manufacturers from 111 countries this year and can’t wait for the event to start on 17th March.”

IFE 2019 is a must-attend for all those looking to explore a taste of tomorrow and will provide buyers with the chance to discover emerging trends; meet with thousands of international, future-focused brands; and hear inspiring and thought-provoking talks from key figures across the food & drink industry.

Taking place in London – the home of food & drink innovation – IFE 2019 offers a unique opportunity for both British and international suppliers to meet and connect with top retail, wholesale & distribution, import & export and foodservice & hospitality buyers all under one roof.