With 26 established restaurants already located in the Middle East, authentic Lebanese grill house, Kababji has invested over half a million pounds in its first UK premises.
The new store, which will open in Wimbledon this month, will be 210 sq m and will feature both takeaway and sit-down dining, making the Kababji dining experience inclusive for everyone.
Creating 20 new jobs, Kababji will offer its staff multi-skilled training, which will include a rotation of roles within the business from kitchen work to front of house.
With its sleek, contemporary décor, grill centrepiece and use of technology for convenience, the new restaurant is specifically targeting millennials. Tech savvy kiosks allow customers to order and track the progress of their food via screens and an app allows consumers to order food direct to their table with the click of a button.
With a loyalty scheme also available on the app, Kababji’s entrance into modern technology will help to streamline the restaurant dining experience.
Kababji UK has an experienced team headed by Hylton Patterson, formerly of Tortilla, backed by Ziad Joumblat and Douglas Smillie, all with considerable experience in growing restaurant businesses in the UK and Europe.
Hylton Patterson, Head of UK Operations, commented, “Wimbledon is our first urban village opening, before we expand into Central London and throughout the rest of the UK. With several different formats and approaches in place, we have a number of new store openings set for 2019.”
Originally launched in Lebanon over 25 years ago, Kababji took inspiration from Lebanese street food and Mediterranean favourites, removing the unhealthy connotations surrounding these dishes and recreating them to be healthy and hygienic. Quoted as the ‘Armani of sandwiches,’ Kababji was rated number one in Lebanon and created a new era of wraps, focusing on freshly grilled skewers, dips and salads.
The brand differentiates itself from other kebab and Lebanese restaurants due to its healthy brand positioning, as well as its transparency surrounding ingredients and production methods used. Everything is prepared fresh each morning to create the delicious, authentic Lebanese taste.
Patterson continued, “Kababji has sold 21 million sandwiches since inception, we know they are a firm favourite, which is why we’ve kept our menu 100% authentic Lebanese. However, we are more than just our wraps and have introduced more vegetarian options to the menu as the health trend for vegetarianism continues to grow.
'Our Wimbledon menu is 40% vegetarian and features dishes such as our delicious aubergine grill, falafel, halloumi and our renowned hummus, which is made fresh every morning using a secret blend of trademark herbs and spices as well as authentic tahini shipped from Lebanon.”
With sharing platters also available on the menu, Kababji aims to bring the Lebanese culture of food sharing to Wimbledon, creating a social experience for consumers to enjoy.