Bord Bia, the Irish Food Board, has appointed Donal Denvir as the General Manager in Great Britain with immediate effect.
Denvir will be responsible for promoting Irish products in the UK, with a particular focus on raising the profile of Ireland’s world-leading sustainability programme, Origin Green.
Denvir joins the GB team from an internal position as Bord Bia Manager in Germany, where he spent just over four years managing the awareness building programme for Irish food and drink within the DACH region of Germany, Switzerland and Austria.
Denvir started his career as a Journalist and Newsreader for Dublin’s 98FM and Newstalk 106-108, before becoming a Market Advisor for Bord Bia Germany. He then spent four years with Synergy Flavours, Inc. working across the Bangkok Metropolitan Area, devising and implementing senior-level marketing strategies for the Asian food and beverage market, before re-joining as Manager of Bord Bia Germany in 2014.
Denvir commented: “I’m delighted to be joining the GB team. Ireland has an immensely rich tradition for producing quality food, and with Irish farming still very much a family-based industry, having the ability to drive awareness and support the outstanding producers up and down the country, is an immensely rewarding and enjoyable prospect.
“The strength of the relationship between the UK and Ireland, and our intertwined food and drink industries, has never been more important.
'We’re very much dedicated to continuing and strengthening this relationship by sharing key learnings, best practice, and quality products from our industry leading producers, as well as championing the sustainability agenda for the greater good of operators, retailers and wholesalers across Great Britain.'
Denvir finished, 'It’s an exciting time and I can’t wait to get started.'