Blakemore Foodservice has joined the Country Range Group network of independent wholesalers.
With 25 years of heritage servicing the UK’s food service sector, the Country Range Group is made up of 13 independent wholesalers.
As a member, Blakemore Foodservice will gain access to the group’s growing purchasing power and pioneering marketing initiatives as well as receive exclusive ownership of its 800-strong Country Range branded product range, which saw total sales in excess of £110m in 2018.
Head of Foodservice, Caoire Blakemore commented, “Joining a food service focused buying group is key to Blakemore Foodservice’s ambitious strategy to double its sales over the next five years.
“Country Range is widely recognised as a trusted brand, and we’re really excited to bring their range, developed exclusively for professional caterers, to our customers.
“The quality and depth of the CRG range is fantastic and it’s always being innovated to keep up with trends. It will be great to join forces with other likeminded businesses to grow our share in the marketplace and support other food service businesses in their growth too.”
Managing Director of Country Range Group, Coral Rose said, “The name AF Blakemore has been a sign of quality food and drink plus incredible customer service for the last century in the UK so we’re delighted to welcome Blakemore Foodservice to the Group.
“The CRG and Blakemore already share so many values when it comes to integrity, innovation, a personal approach and the development of people so we’re excited for the future. Blakemore Foodservice will participate fully in all Group purchasing and marketing initiatives.
“We look forward to meeting the wider Blakemore team at our Annual Trade Exhibition in June and are confident that our expertise, commercial foundation and added value customer support strategies will help them achieve their ambitious plans for growth.”
Blakemore Foodservice’s distribution headquarters, which is based in Darlaston, West Midlands, is pictured.