Frankie & Benny’s has today launched its ‘Bring it back’ campaign - seeing the return of diner’s favourite dishes and much loved music.
Earlier this year, the Italian American restaurant chain ran a survey to find out what its customers would like to see making a comeback to the menu.
Research and hundreds of requests revealed that some dishes held a really special place in their hearts and so Frankie & Benny’s reacted quickly and in response included some as part of the limited edition summer menu, also launching today.
Star of the comeback additions is Spaghetti Alfredo - Cajun-spiced chicken with a creamy garlic and cheese sauce. It’s return is accompanied by Vegan Nuggets and the Vegan Not Dog, to the delight of Frankie’s vegan fans.
But it wasn’t just food that guests felt passionate about – requests for the return of good ol’ tunes flooded in and the restaurant chain enlisted the help of their ‘top fans’ to help curate a special Frankie’s Favourites playlist to include classic tracks by Frank Sinatra, Aretha Franklin, Bobby Vee, Dean Martin and more.
Frankie & Benny’s Senior Brand & Partnerships Manager, Gabriele Barysaite, said, “Our guests are at the heart of everything we do – so we wanted to make sure we’re always listening to them and have their favourites on offer.
'When we ran the survey it also came through loud & clear that the overall experience owes an lot to music. It’s something that our guests are really passionate about and is a huge part of what makes Frankie’s unique. So we couldn’t be more delighted to work together with our top fans to bring their favourite dishes & tunes back”.
Also, Frankie & Benny’s has introduced 26 new dishes reflecting the UK’s changing tastes and drinking habits. The re-imagined menu is designed to appeal to not just families but adults on a date night or evenings out with friends with an emphasis on the Friday and Saturday night market.
Of the 26 new ‘grown-up’ dishes, seven are vegan (making a total of 22 vegan dishes on the menu following success of new vegan additions in January), four are vegetarian, and a whole new range of bright new salads and desserts including the indulgent Toblerone Cheesecake and two new vegan offerings. The new range also includes an innovative vegan full English fry up, designed to expand the breakfast offering.
The new menu includes FIVE new alcohol free drinks added after consumer research showed younger people are drinking less. These include Peroni Libera, Brooklyn Special Effects, Scavi & Ray Prosecco, a Spritz and a Mimosa. These additional drinks were also added after customer feedback asked for alternatives to soft drinks.
Frankie & Benny’s classics will still remain, but the new menu will see unprecedented expanded choice with customers at the heart of this change. The highlights include Vegan Loaded Skins, Meatballs Al Forno, Cannelloni, Viva La Vegan Cheeseburger, Tortellini ‘Nduja, Capra (goats cheese salad), Italian Hot Pizza, Vegan Cheese Fries, Vegan No-Cheesecake, Lotus Biscoff (vegan), Toblerone Cheesecake, Tiramisu, breakfast pizza, Vegan Fry Up and Vegan scrambled eggs.