The very first Drink Tank conference - a fresh take on the previous Morning Advertiser drinks summits - is set to launch on 27 November at Cavendish Conference Venues America Square in London.
It's poised to give key insight to operators across the on-trade, on the latest consumer trends, new product development, innovation and training techniques.
These aim to help all businesses to maximise the wet opportunities from wine, beer and cider, through to spirits, low-and-no alcohol drinks, and the latest developments in mixology.
It's set to break the mould of traditional trade conferences. A dynamic, interactive event across multiple rooms that will provide a balance between insight and experience, with operators given the opportunity to learn and get hands-on in a key sector of their business.
Drink Tank will cover the entire breadth of the drinks industry — from an MP's view of the drinks sector from the political floor, through to the latest developments, technologies and techniques all under one roof – a one-stop shop for anyone who’s looking to up their game on their drinks offer.
Mike Wood MP, chair of the All Parliamentary Party Beer Group, offers a flavour of the views of the drink sector from the political floor, giving an insight into the current political mood, view and potential legislative changes and challenges facing the on-trade drinks market
