Greene King Pub Partners has launched a new wine brochure for its 1,000+ partners across the country, with a range of more than 200 wines on offer.
The Pub Partners drinks team have worked with Greene King’s senior wine buyer to source wines direct from vineyards from all over the world, including France, Italy, Australia, New Zealand, Chile and South Africa.
The brochure gives partners complete freedom with their wine lists to shape and design their own menus.
The drinks team have also created three well-balanced and ready-to-use wine menus with a range of grape varieties from across the world, categorised as good, better and best – allowing pub to pick a menu that is likely to prove most popular with customers.
Partners also have complete access to software that lets them design and print their own free-of-charge wine lists, subsidised by the marketing team, with the brochure also containing lots of top tips on how to create the perfect wine list, advice on refreshing, and guidance on how to recognise what wines should be switched out to keep customers interested and coming back to try new selections.
The brochure also contains tips on pairing wine with food, selecting the best glassware and a complete guide about how wine is made, as well as the full lowdown on top sparkling wines, especially champagne and prosecco.
Pub Partners head of marketing, Phil Chatwin said, “We set ourselves the goal of creating one of the best consolidated wine ranges in the leased and tenanted industry and we’re delighted with the result
“It’s a really impressive range sourced by our senior wine buyer directly from vineyards around the globe, full of tips and advice for publicans to make the most of their wine lists for customers.
“Publicans want the choice and the flexibility to get the right tailored list of wines for their pubs and we’re pleased to provide them with all these brilliant options – as well giving them the tools to build and create their own wines lists online.”
The updated and improved wine list has now been distributed to all Greene King Pub Partners pubs around the country.
