Maxwell’s, one of London’s premier restaurant and bar operators, has unveiled a new group identity which will see all nine of its brands come together under the Maxwell’s Group umbrella for the very first time.
The company's sites include Maxwell's Bar & Grill, Palm Court Brasserie, Boulevard Brasserie, Roadhouse, Joe’s Southern Table and Bar, Tropicana Beach Club, Café de Paris, PJ’s Bar and Grill and Sticky Fingers.
As part of the rebrand, Maxwell’s Group is rolling out the LOKE loyalty and payment app to enable cross-brand promotion and benefit loyal customers of the group.
To celebrate the new group identity, customers using the LOKE loyalty app will receive £10 to spend at any Maxwell’s Group site, including Maxwell’s Bar and Grill, Café de Paris and Old Compton Brasserie, when they sign up.
Maxwell’s Group Operations Director, Jim Robertson, commented, “We are excited to unveil our new group identity alongside the launch of our loyalty and payment app. We are committed to delivering exemplary hospitality, great quality food and memorable experiences across all our sites and believe the new identity will only cement this further with our customers.”
He continued, “Partnering with LOKE allows us to redefine our customer experience, creating a new level of personalisation that enhances their experience by tailoring our service to the individual’s needs.”
