Pitt Cue Co’s original co-founder Jamie Berger has repurchased the intellectual property of the brand he co-founded in 2011 and sold in 2015. The brand went into administration earlier this year.
Pitt Cue Co was founded by Jamie Berger and Tom Adams in a food truck on the Southbank in 2011. It opened its first restaurant premises in 2012 on Soho’s Newburgh Street to critical acclaim.
The pair sold the business in 2015 and the restaurant moved to a new larger Devonshire Square site in EC2, where it operated until June 2019, when the new company went into administration.
Berger said of the acquisition, “Whilst I was sad to see the restaurant close, I am delighted to be able to take Pitt Cue Co back to its original ethos of barbecue, bourbon and beer – in whatever forms that may take.”
Berger and his team are currently exploring a number of opportunities for products, pop-ups and residencies in London and further afield while they search for the perfect site to relaunch the restaurant in.
The first of these will be a Thanksgiving Dinner held in The Basement @ Maison Bab, WC2 on 28 November for 50 Pitt Cue Co fans, which will feature a selection of Pitt Cue Co’s signature dishes, bourbon and beer.
Pitt Cue Co’s social media channels are live again and have already begun to share details of its resurrection.