Paul UK, the 37-strong French artisan bakery and patisserie has appointed Mark Hilton as its new Chief Executive.
Hilton’s previous role was CEO at the Sphera Franchise Group, the holding company operating the franchises for KFC Romania, Italy and Moldova, as well as Pizza Hut and Taco Bell in Romania. He successfully listed the business on the Bucharest stock exchange, doubling the number of stores and introducing new brands (Taco Bell) and new markets (Italy).
Prior to that Hilton was COO for Yum! Brands’ franchise business in Europe. Mark has worked with Paul previously both in a Non-Exec role, supporting the Paul International Business, and as CEO of the group, operating the Paul franchise in Romania, which he grew to 17 locations.
Hilton’s role at Paul will be multifaceted. His main focus will be to drive growth of the brand throughout the UK by enhancing product variety, relevance and value, to support its quality positioning and artisanal French values.
Hilton intends to develop the brand outside of London by opening up franchise opportunities, as well as continuing to grow the number of London sites through concepts such as Paul Express.
He will also oversee new product development with a spotlight on healthier and vegan options, whilst building on Paul's commitment to reducing food waste and increasing sustainability.
Hilton replaces Jean-Michel Orieux who stepped down as CEO of PAUL UK last year, taking on the role of Non-Executive Director with PAUL International.
Hilton said. “I am delighted to join Paul and am committed to taking the business forward with further openings, building on the work of Jean-Michel.
'Paul is a well-respected brand and I am confident that with my talented team we will be able to develop the core proposition to ensure it remains engaging and relevant.
'We will be looking to expand within London and throughout the UK, inviting investors to join the Paul family as new franchisees.”