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Mitchells & Butlers, Pret & TGI Fridays sign up to groundbreaking app

Food safety and compliance consultancy, NT Assure has teamed up with Dine Pilot Ltd to launch Dinepilot, an award-winning, groundbreaking app for operators looking for a transparent way to present allergy and ingredient information quickly and clearly to consumers.

The free-to-download app, already host to information from almost 2,000 UK Pret A Manger, TGI Fridays and Mitchells & Butlers sites, means customers can instantly search their favourite brands to make deciding where to dine out quicker, easier and safer. For operators, Dinepilot makes it simpler to ensure the business complies with vital best practice in food allergy management.

According to a survey carried out by UK Hospitality, up to 40% of consumers with food allergies don’t let restaurant teams know. Young people are especially reluctant to speak up – the Food Standards Agency found around 60% of those affected simply avoided eating out altogether.

However, the younger audience represents a large percentage of the UK out-of-home market and operators should be doing all they can to give every customer a warm welcome, ensuring they feel safe when dining out and unafraid to ask about ingredients.

Dinepilot hosts real-time dietary and allergen information, all rigorously checked, from operators subscribed to the service so customers can filter dishes based on 14 of the most common allergens, as well as ingredients they might be looking to avoid, using the vegan or vegetarian filters.

Once the customer has identified a suitable menu, they can book a table instantly via the app or contact the operator directly. The launch comes at a perfect time, as movements such as #foodinformationyoucantrust and Anaphylaxis Campaign’s #easytoask gain momentum among consumers previously too self-conscious to ask for allergen information.

Dinepilot CEO Tim Betts explained, “Customers have the right to know exactly what’s in their food. Dinepilot uses live information, direct from operators, to ensure the app is always up-to-date. What’s more, it’s free to download and it’s right there on the customer’s phone.

'Eating out just became safer and more convenient – for operators and their customers. We are thrilled that some of the best brands in the business are already on board and look forward to welcoming many more.”

Maria Loftus, Senior Technical Manager at TGI Fridays, said, “We’re proud to be a part of the new Dinepilot app. At TGI Fridays we believe it is important for our guests to have easy access to all of the necessary information to make an informed decision around their allergy requirements, whether that’s in our restaurants, on our website or for guests searching whilst on-the-go. Dinepilot is our partner of choice and a great way to do just that.”