Las Iguanas, Casual Dining Group’s Latin American brand, has launched a new loyalty programme and pay-in-store option for customers, in partnership with Loke, the pioneering tailor-made loyalty and payment app.
Customers visiting one of Las Iguanas’ 57 branches across the UK will be able to join the loyalty programme and use pay-at-table services straight from their smartphone. In addition, Las Iguanas gains access to cutting-edge marketing tools developed by Loke to make targeting promotions simple to reach the right customer every time.
With such a large portfolio, Las Iguanas needed best-in-class technology that would provide a platform for multi-site promotions and enable customers to benefit from a nationwide loyalty programme. In response, Loke has been set up to work seamlessly across the entire estate.
Lucy Harwood, Marketing Director for Las Iguanas, commented, “We are delighted with our new loyalty scheme which ticks all the boxes, enabling us to reward regular customers with quirky perks and freebies Las Iguanas-style. The addition of pay-at-table, giving guests real-time access to their bill and a speedy way to pay and leave, has already proved a hit.”
Matt Khoury, Loke's CEO, added, “This is incredibly exciting news for Loke. Las Iguanas is a hugely popular brand, which really evokes the spirit of inclusivity and fun. That’s why we’re proud to be partnering with the team on this journey to really connect with customers through a cross-site loyalty scheme and an enhanced in-house experience with the app-based pay-at-table solution.”