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New York Bakery Co launches Star Buns for stand out festive menu

Competition for footfall during the festive period is at an all-time high, making the need to stand out from the crowd more important than ever.

New York Bakery Co has launched Star Buns which can help operators do just that. The festive-shaped bun is a great addition to any menu this December.

Providing outlets the opportunity to get creative with their sandwich and burger offering, the Star Shaped Buns are ideal for both adult and children’s menus. The buns are the perfect carrier for a range of Christmas inspired fillings including turkey and stuffing, brie and cranberry and slices of nut roast.

Over half (58%) of consumers polled agreed that the holiday inspired Star Shaped Bun would be a good Christmas special and a further 63% liked or extremely liked the light texture and taste of the bun, giving operators peace of mind that the festive bun will be a popular addition to their menu.

Free from artificial colours and made with only the best ingredients, the Star Shaped Buns offer a playful festive twist that the whole family can enjoy.

Becky Allan, out of home marketing manager at New York Bakery Co, said, “Food has a huge role to play during the Christmas period and operators can really have fun creating the perfect blend of traditional vs. exciting.

“Our Star Buns are the perfect for embracing something a little different, whilst incorporating the traditional festive flavours that consumers have come to expect.

“We’re constantly looking at ways to diversify our range to offer our customers innovation that helps elevate their menus and Christmas offers a prime opportunity to do just that.

'We know our customers trust us to develop only the very best quality products, but at this time of year we can inject some added fun into our products to help our customers help their customers enter into the festive spirit.”

Available in cases of 42 and available from Bidfood and Brakes, the Star Shaped Bun offers menu standout this Christmas.