Black And White Hospitality Management has taken over the day-to-day operation of the Hy Hotel in Lytham St Annes in Lancashire.
The brand-new, five-star aparthotel concept comprises one, two and three-bedroom apartments.
Due to open soon, the concept combines the space and freedom of a self-catering apartment alongside a concierge team which offers round the clock service.
Black And White Hospitality Management will now provide strategic management advice for the hotel in order to optimise the venue’s profitability.
The addition of this new aparthotel concept means the business, that was founded by Chairman and CEO Nick Taplin, has extended its reach further across the UK having also signed up in 2019 The Lansbury Heritage Hotel which is located close to Canary Wharf and The Westbridge Hotel in Stratford, London.
It also manages The Cube in Birmingham and Cadbury House in Congresbury, North Somerset.
Led by Hotels Managing Director, Shezan Aslam, the Black and White team will now manage all elements of The Hy Hotel’s operation.
Taplin said, “Adding this superb, five-star aparthotel concept to the Black And White Hospitality Management portfolio really is a fantastic achievement and we’re delighted to have been brought in to help the owners maximise the hotel’s profitability.
“We have a proven track record of delivering excellence through our personalised and result focused approach. We have a healthy pipeline of new enquiries and look forward to adding more venues to our portfolio in the New Year.”
Aslam added, “The Hy Hotel is an experience that’s both luxury and homely. On one hand, it offers five-star standards with a concierge team that provides round the clock, personal service, while on the other it offers the space and freedom of a self-catering apartment, with all the comforts and conveniences of home.
“It’s superbly located for those looking to explore the fantastic Lancashire coastline and the Royal Lytham & St Annes Golf Club, which has staged 11 Open Championships and two Ryder Cups, is just around the corner so is great for golfers. Blackpool is just six miles down the road.
“Its rooms are beautifully appointed and will now work closely with the hotel’s owners to maximise its all-round operation, revenue and profitability.”
Specialising in the management of both branded and independent hotels, the firm’s portfolio spans from limited service hotels through to luxury full-service hotels with conferencing, events, health clubs, spas and restaurants.
Working alongside some of the world’s leading brands Black and White Hospitality Management’s portfolio includes the InterContinental Hotels Group, Hilton Worldwide and Marco Pierre White.