National bakery chain, Greggs has confirmed Just Eat as its official delivery partner.
Following a successful trial in London, Newcastle and Glasgow, Greggs has opted to work exclusively with Just Eat to provide the nation's leading bakery food-on-the-go favourites, direct to your door. Further rollout will begin this week, adding Bristol and Birmingham to existing cities.
The order of the rollout will be determined by customer demand. Just Eat asked the nation to tell them which cities should get delivery first and over 38,000 people responded. After Birmingham and Bristol, delivery will next launch in Manchester, Leeds, Sheffield and Nottingham in the spring, with a plan to achieve national coverage by the end of the year.
Andrew Kenny, Just Eat UK Managing Director, commented, 'We're proud to be the only food delivery app that can bring you the likes of the Greggs Vegan Sausage Roll wherever you are.'This is an exciting exclusive partnership for Just Eat. Greggs has proved extremely popular with our customers, especially during breakfast, demonstrating that as a nation we love the convenience of getting our favourite food delivered - be it a Greggs bacon baguette and coffee on a Tuesday or your local Thai at the weekend.'
Roger Whiteside, Greggs Chief Executive, commented, 'We know from the trials we have carried out, that our customers love the idea that they can get Greggs delivered directly to their door and we're delighted to now be working with Just Eat to provide that service to our customers across the UK by the end of this year.'
The partnership signals Just Eat's continual expansion beyond traditional takeaways. Alongside Greggs, Just Eat's 12 million UK customers can also order from high street eateries such as KFC, Subway and Wagamama as well as locally loved restaurants including Toby Carvery, Turtle Bay caribbean restaurant, and Creams dessert parlour. In addition, Just Eat offers pizza delivery from selected Asda supermarkets.
Greggs first became available for delivery on Just Eat last year, with the first order placed at 9.10am on 18 June from Byker in Newcastle. Since then it's been an immediate hit. Top selling delivery items include the iconic Sausage Roll, Vegan Sausage Roll, Steak Bake, and breakfast deal which includes either a bacon, sausage or omelette roll/baguette with a hot drink, water or orange juice. Orders can be placed from as early as 7am, with no minimum spend.
Greggs fans can still vote for their city to receive delivery next as Just Eat and Greggs will be reviewing rollout plans every few months and prioritising cities with the highest level of demand.