Leamington Spa-based TNS, the catering service provider to the business & industry, healthcare and education sectors, is set to rebrand as ‘TNS - The New Standard, catering with honesty and integrity’.
The move is a natural progression for the proudly independent, multi award-winning caterer; the result of 15 years of sustainable growth in a highly competitive market.
Coming into effect from now, the company, co-founded by chefs Tim Smith and Phil Tyas - both of whom still head up the business - will undergo a brand new look which will be underpinned by a comprehensive nine-point charter based on the founding principles set out by the pair in 2003.
The new charter encompasses every part of the organisation, from sustainable practice and health & wellness-focused menu development, right through to staff engagement and adding value to clients’ businesses.
Tyas (pictured left, with MD Andrew Odell-Rourke centre) explained, “When we set up the company we wanted to define the new standard in catering, in a market that was dominated by big players. Those founding principles – honesty, integrity, innovation and true partnership with our clients – ring as true today as they did back then, as do our credentials as a pioneering, trusted independent business.
'We’re still chefs and foodies, we care about our clients and teams and we’re still personally involved in every decision – we have taken time to define what we believe sets us apart and simply brought this to the fore as part of an actionable charter, helping us to never forget our roots, even as we grow.”
In a highly inclusive move, the company’s staff have played a key role in the creation of the charter. Every member of the team has signed up to the nine-point pledge with each now instrumental in helping to make it a reality for existing and new clients.
Smith (pictured right) underlines the importance of his people ‘owning’ the new brand, “Since 2003 we have built a reputation for putting our unique stamp on every contract – doing the right thing – valuing relationships, quality and service above simply making a quick buck.
“This ethos has won us many plaudits and admirers and as we continue to grow, it’s crucial our people know they are on this journey with us, all the while reassuring our clients that we are the same honest, approachable business we always have been.
“The repositioning and development of the pledge builds on this promise – clearly setting out the tenets upon which our business is built and the ways in which we vow to continue its evolution. Truly the new standard in catering.”
