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New branding for brewery as three beers launched at festival

Newcastle upon Tyne brewery, Anarchy Brew Co has revealed its brand new logo, as part of its 8th birthday celebrations.

The logo has been created by local artist Ryan Roadkill, who was responsible for the artwork on two of the brewers previous beer releases, Flat Out (Session IPA), and Speed Demon (Lager).

Fuelled by punk rock and black coffee, Roadkill explores the fragility of subcultures in a fast paced modern world and the gradual erosion of rebellion in a climate of constant surveillance. Often portrayed through anti hero characters and the theme of speed, his work weaves turbulently through the pitfalls of anxious pop culture.

The updated artwork will first feature on three brand new beers being launched tomorrow at the brewery for their Tryanuary edition of the Friends of Anarchy Beer Festival. The three new beers will then be available on general release from next week:

Mosaic Sour - (Kettle Sour - 5% abv.)
Kettle Sour with Mosaic whirlpool addition. Sharp, light and refreshingly tart. Full of grapefruit flavour and an over-ripened fruit aroma. Vegan-friendly, and available in keg and 440ml cans.

Hit The Juice - (Hazy IPA - 6% abv.)
Hazy IPA with lactose sugar. Sweet and full-bodied, with a gentle, bitter finish. Aroma of stone fruit and melon. Available in keg, cask, and 440ml cans.

The Great Elmyra - (Barley Wine - 10% abv.)
Medium-bodied barley wine, surprisingly smooth, with a herbal aroma. Initially sweet, with a smooth, dry, finish. The addition of dandelion and burdock brings an earthy, herbal note to the beer. Vegan-friendly, and available in keg and 330ml cans (plus one exclusive cask pouring at the brewery on Saturday).

These beers will also be the first to benefit from a customer-focused upgrade, with 'Vegan-friendly' or 'Contains Lactose' messages now displayed on the front of cans, keg, and cask badges to make it easier for customers to understand if a beer is suitable for them to drink.

Marketing Manager at Anarchy Brew Co, Daisy Turnell, said, 'I started working at Anarchy back in February 2019, and being able to work on brand development and create new events like Friends of Anarchy has been fantastic. For our new keg and cask clips we've also added our barcodes at the bottom, so anyone wanting to check their beers in via the Untappd app can do so even quicker now'.

The Friends of Anarchy beer festival features a host of craft breweries from several regions, plus Echec & Malt (Switzerland), who are also brewing a collaboration beer with Anarchy Brew Co. during their visit. Brewers and their teams such as Weird Beard, Donzoko, Wylam, Alpha Delta, and Brass Castle, are joining the Anarchy team in their Newcastle taproom to pour their beers and chat to visitors.

The festival has a unique approach, with an emphasis on introducing different local and not-so-local breweries to the community. As part of this, each Friends of Anarchy festival has a completely new line-up, with previous breweries invited back as customers.

Simon Miles, co-owner of Anarchy Brew Co, said, 'Since Dawn and I set up our brewery back in 2012, we've been keen to keep refreshing the beers we brew, so making sure our branding reflects those changes is vital. Being able to work with our amazing team at Anarchy, whilst also bringing like-minded craft breweries to the area for our beer festival to celebrate eight years in the industry is amazing!'

The Friends of Anarchy Beer Fest takes place at Anarchy Brew Co.'s taproom on Saturday 25 January. The daytime session is family-friendly (12pm - 4.30pm), whilst the sold out evening session is over 18s only (5.30pm - 10pm).