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Mindful Chef sees 452% sales rise amidst pandemic

Mindful Chef, the online healthy recipe box service, has reported an unprecedented increase in sales since the coronavirus outbreak, including a 452% spike in new recipe box customers and a 387% spike in frozen meal sales (based on sales week on week), as the nation continues to stockpile.

Also reflected is a significant increase in customer basket size, with multiple customers spending over £500 in one order, equating to over 80 frozen meals.

Mindful Chef co-founder, Giles Humphries commented, 'COVID-19 hasn’t impacted the service that Mindful Chef is able to provide our customers despite a 452% sales increase as customers follow social distancing guidance. Unlike the vast majority of online grocery providers who have had to halt orders, Mindful Chef is still very much open for business and dedicated to delivering healthy meals to customers across the UK, old and new.

'We continue to deliver 7-days a week, nationwide and we don’t require a delivery signature -providing contactless delivery for those self-isolating. We have introduced a number of additional checks to ensure the safety of our staff and customers. For those wishing to send food to loved ones, a one off purchase option can be found on our online store, along with gift vouchers at shop.mindfulchef.com.”

With many online services, such as Ocado which has now closed it’s online site, overwhelmed by the sudden demand, Mindful Chef has announced that it will continue to support the nation with contactless deliveries 7-days a week, with the option for multiple deliveries in one week.

All Mindful Chef recipes are available, including one person, two-person, family boxes and frozen meals. Next day delivery is available for all frozen meals and smoothies, ensuring a fully stocked freezer amongst supermarket shortages and the stockpiling chaos.

Mindful Chef gift cards offer a way to send your loved ones a care package or ordering frozen meals to keep their freezers full.