Hull-based bakers, Jackson's has secured a deal to supply own-branded bread to leading convenience retailer, Co-op.
The sixth-generation family bakers, which was established in 1851 and has been baking bread on the same site in Hull since the turn of the 1900’s, will bake Co-op’s own-brand bread from Spring 2021.
Managing Director of Jackson's, Dorian Hiles, said, “We’re really excited to be working with Co-op on this brilliant opportunity. The William Jackson Food Group, which owns Jacksons, has a long history with Co-op and is closely aligned in terms of quality and values, and it’s great to be able to build on this relationship even further.”
The arrangement includes co-operating with Britain’s largest bakery brand and fifth generation family business, Warburtons – which has worked with Co-op for many decades - to enable fresh daily deliveries to be made through its logistic network and distribution hubs.
Neil Campbell, Managing Director of Warburtons, said, “We are always looking at how we can work collaboratively with our customers to ensure the long term growth of the bakery category.
'This partnership with The Co-op will maximise our industry leading distribution network to deliver freshly baked bakery products to its stores across the country.”
Sinead Bell, Co-op’s Director of Chilled Food and Bakery, added, “Co-op is committed to meeting our customers’ needs for great quality, delicious bread and bakery products and, creating value in our communities through co-operation and working together is at the heart of our approach.
'We look forward to deepening our relationships with Jacksons and Warburtons as we continue to find new ways to innovate and provide access to products and services, conveniently.”