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Sainsburys trials on-demand delivery with Deliveroo

Sainsbury’s, the second largest supermarket in the UK, and Deliveroo, the UK’s leading food delivery company, have today announced a new trial.

Sainsbury’s is now offering an on-demand delivery service from its North End Crescent Local store in Hammersmith, before extending the trial to a further 9 stores across the UK over the coming weeks.

Deliveroo customers will be able to order from more than 1,000 Sainsbury’s own label and leading branded products through the Deliveroo app which will be delivered in as little as 20 minutes.

If successful, the on-demand delivery service could roll out to further Sainsbury’s stores.

Deliveroo, which works with 44,000 restaurants and 35,000 riders in the UK, has seen rapid growth and expansion in on-demand convenience and grocery delivery in recent months and is keen to build on this momentum. The food delivery company Deliveroo has 16 new on-demand convenience and grocery partnerships in the UK this year, including Waitrose, Aldi and Morrisson’s.

In total the partnerships cover 1,000 new stores on the Deliveroo app and is the fastest growing area of the business. The partnerships have been vital for people who need essential groceries and household items during the pandemic, especially the elderly and vulnerable.

The company has also announced a new partnership with Pret, Co-op and leading suppliers such as Sheringhams, to deliver thousands of free meals to families in need this half-term and in the run up to Christmas.

Deliveroo will deliver surplus food, juices, healthy snacks, cereals and fresh fruit and veg to the Felix Project and FareShare, who will then distribute it to frontline charities, food banks and families.

Nigel Blunt, Director of eCommerce at Sainsbury’s said, “At Sainsbury’s we’re always on the lookout for how we can make our customers lives easier and we know how much they value being able to get groceries delivered to their doors quickly, conveniently, and safely.

'Since March we’ve more than doubled our grocery online capacity and by working with Deliveroo we can serve even more shoppers this way.”

Ajay Lakhwani, Vice President of New Business at Deliveroo, said, “We are delighted to announce this new trial with Sainsbury’s. Deliveroo’s on-demand grocery partnerships have proven vital for so many people during this difficult period, allowing families to get the food and household items they need and want quickly.

'We are excited to develop this trial in the weeks ahead and offer Sainsbury’s amazing products to customers across the UK.”