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Britannia Hotels acquires £8.5m Premier Inn Glasgow City Centre

The 278-bed Premier Inn Glasgow City Centre (Charing Cross) hotel has been sold to one of Europe’s largest private hotel groups, Britannia Hotels, off a guide price of £8.5m.

Located just off the M8, this landmark hotel boasts a highly accessible trading location in the heart of Glasgow, perfectly catering to educational, leisure and business guests attracted to the city.

This latest acquisition will be Britannia Hotel’s 64th hotel and takes their total room count to almost 12,300 guest bedrooms.

Alex Langsam, Managing Director at Britannia, commented, “I am delighted with our latest acquisition which will be our fifth hotel in Scotland. Glasgow is a classic Britannia Hotels location where people come to work and play, and we will provide great value accommodation for these guests.

'This city-centre, high rise property joins the city, coast and country hotels we offer across our group which also includes Pontins Holiday Parks. We remain keen to grow our group further using the cash resources we have generated over the years which means we can move quickly to secure hotels on an all cash basis.”

Jeremy Jones, Heads of Hotels Brokerage at Christie & Co comments, “After a competitive bidding process we are delighted to complete this important sale to Britannia Hotels, which follows on the heels of our success acting in the sale of The Lorne Hotel, Glasgow. We are experiencing higher demand for such city-centre hotels.”

Brian Sheldon, Regional Director of Scotland for Christie & Co, who supported the sale on a local level, added, “This is a prime example of the buoyancy across the Glasgow and wider Scottish hotel market at present, with the demand for accommodation across Scotland on the rise.

'We are currently speaking with buyers across all price points with genuine aspirations to add to their portfolios and often surpassing client expectations with local, wider UK and international buyers as a result.”

The opportunity came to the market as Whitbread, the owners of the Premier Inn hotel, is reconfiguring its network of hotels in Glasgow City Centre, following the opening of the 249-bedroom Premier Inn and Bar + Block restaurant at St Enoch Square in June 2021.