Freemans Event Partners has signed a multi-year deal with experiential events specialist RG Live to provide food and beverage services at its Halloween and Christmas light trails across the UK.
The partnership spans 13 venues across the UK, with ten locations hosting Christmas trails and six transforming for Halloween events. Several landmark sites will feature both seasonal experiences, with Christmas highlights including Neverland at Kenwood House in London and The Palace of Oz at Blenheim Palace.
An estimated 2.7 million tickets are expected to be sold for the trails. The partnership aims to enhance the overall food and drink experience while maximising revenue opportunities. Freemans Event Partners will manage the entire food and beverage operation, from product development to on-site delivery, ensuring a high-quality, consistent service across all venues.
Matt Luscombe, chief executive of Freeman Event Partners, said: “This contract represents a significant commercial opportunity for both Freemans and RG Live. Our focus is on delivering an experiential food and beverage offer that excites visitors, builds spend per head and strengthens the overall profitability of these trails. RG Live has established a powerful seasonal events portfolio, and we are proud to be their long-term partner in driving growth.”
