Bristol-based sandwich brand Sandwich Sandwich will open its first international location in Dubai early next year.
Sandwich Sandwich Dubai will mark the group’s first franchise venture as it pursues expansion through the model both in the UK and internationally.
The move follows a period of rapid growth for the family-run brand, which has gained a cult following for its generously filled sandwiches, amassing millions of views on social media and drawing regular queues at its London and Bristol locations.
Sandwich Sandwich made its London debut in July 2024, 14 years after the business was founded in Bristol.
Founder Nick Kleiner has outlined plans to grow the portfolio to 25 locations by 2029, with the group set to open its largest store yet on London’s Tottenham Court Road at the end of this month.
Chief executive of the Sandwich Group, Conor Mckay, said: “Bringing the brand to Dubai as its first location outside the UK isn’t just another franchise deal — it’s the arrival of what I believe is the best sandwich ever created now going global and Dubai is the perfect city to mark this first international step.”
Kleiner added: “Conor approached us just after we had opened our first London store, which was earlier than we anticipated, showing the real appetite for what we do. We are now fully ready to support our franchise partners with complete training manuals and systems from design to operations, and hands-on guidance, and this deal marks the beginning of what we believe will be a bold, global expansion with other franchise opportunities already expressing interest, we are now in the perfect position to fully explore them and share our sandwiches with even more people around the world.”
The company was established in 2010 as Cotham Sandwich Co before rebranding to Sandwich Sandwich in 2012.
Sandwich Sandwich currently runs four locations across Bristol and London.
