Freemans Event Partners has named Dan O’Gorman as its Commercial Partnerships Director.
He will spearhead the global expansion of the company’s partnerships division, driving innovation in experiential, sponsorship, and activation strategies across events, venues, and festivals.
O’Gorman has held several senior commercial leadership roles, driving transformational business growth and marketing activations for globally recognised brands including Coca-Cola, Tesco, Deliveroo, Shell, and Nike.
Speaking about his appointment, O’Gorman said: “In an AI-driven market where brands are battling to win faster, innovate better and grow more sustainably in the attention economy, investing strategically in authentic and engaging consumer-brand experiences has never been so important.
“Showing up where it matters is integral in converting consumers to brand fans, and the unique opportunities that live experiences have in creating this journey is a fantastic way for brands to re-frame their shop window.
“I’m hugely excited to join Freemans at this pivotal moment as the business elevates its live experiential offering with enhanced digital and social capabilities to curate a hyper-personalised 360 brand-fan experience at scale, driving value for our partners.”
