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BRC–KPMG Retail Sales Monitor has shown that in the three months to April, Food sales increased 6% on a like-for-like basis and 4.5% on a total basis. This is higher than the 12-month total average growth of 1.6%. For the single month of April, food was in decline year-on-year.

Susan Barratt, CEO at IGD, said, “April was another busy month for food retailers as they adapted to in-store social distancing and built capacity for surging demand in online shopping.

'However, sales were more restrained than the high peaks of March and current restrictions on social gatherings will have dampened any seasonal boost expected from Easter.

“The latest reading of the IGD Shopper Confidence Index indicates trust in the food and consumer goods industry is at its highest level for 12 months, with shoppers increasingly appreciating the work of the industry.

'However, shopper confidence continues to decline and is now at its lowest level since December 2013. As such, retailers need to keep an eye on the future as well as tackling the immediate challenges of COVID-19.”

(source: BRC–KPMG, image: pexels)