Buzzworks names new Operations Director to lead growth strategy


Award-winning Scottish hospitality group, Buzzworks, has appointed JP McKeown as its new Operations Director.

The appointment strengthens the company’s leadership team as it enters the next stage of growth and expansion.

With over 25 years of experience in the hospitality industry, JP joins Buzzworks from Stonegate Group, where he oversaw a £160 million portfolio of 150 pubs alongside the company’s group hotel strategy.

A values-driven, people-focused leader, JP has built his career on delivering outstanding guest experiences while driving sustainable growth — qualities that will play a key role as Buzzworks continues to expand its footprint across Scotland.

JP succeeds Alison Blair, who has played a pivotal role in establishing Buzzworks as one of Scotland’s leading hospitality operators.

Recently named Inspirational Woman of the Year at the 2025 Scottish Bar and Pub Awards, Alison will transition into an advisory role, ensuring her expertise and guidance continue to support the business.

JP McKeown, Operations Director at Buzzworks, said: “I’m proud to be joining such a dynamic and ambitious business at a pivotal time.

“The introduction of rooms marks an exciting milestone in Buzzworks’ journey and I’m thrilled to play a part in its continued growth.

“As the company expands, I’m passionate about ensuring our people grow with it, with opportunities for development at every stage of their careers.

“Delivering outstanding guest experiences is at the heart of Buzzworks and I’m committed to building on the strong foundations laid by Alison and the team.”

JP will collaborate closely with Buzzworks’ Operations, Culinary, People, and Leadership teams to help drive the company’s long-term goal of becoming Scotland’s favourite hospitality brand.

Kenny Blair, Managing Director of Buzzworks, added: “JP brings a rare blend of operational expertise, strategic vision and passion for people.

“His experience leading large, complex portfolios will be invaluable as we set our sights on doubling the size of the business.”