The Sustainable Restaurant Association (SRA) has has announced a new sustainable food movement – Food Made Good, to meet the ever increasing appetite for more information about all the elements that go towards making food genuinely good.
Food Made Good is designed to inspire, inform and campaign on all the issues that really matter to diners. As well as providing the indispensable and unrivalled Diners’ Guide to good places to eat out, Food Made Good will also campaign on key issues and provide you with a platform to engage in a conversation with chefs and restaurants about the issues that matter to users.
Results of a study that the diners’ guide Harden’s carried out for SRA this summer showed that three quarters of the more than 1,000 people surveyed said they value sustainability over price and would prefer to eat at a sustainable restaurant rather than receive a 10% discount on the bill.
The survey also revealed that more than 90% would be more likely to choose a restaurant that told them about the provenance of their food, their impact on society and on the environment.
SRA will be working with its growing list of members, in restaurants, pubs, hotels, office, university and school canteens to provide diners with the information and inspiration they want.
In addition to the campaigns and information on key issues, Food Made Good will also take users inside the kitchens of many of the favourite sustainable venues. The new website, live from 18 September, will provide users with the latest details on openings, offers and events, as well as recipes.