Brait of South Africa acquires further 38% stake in Iceland for £172m


Brait of South Africa has acquired a further 38% stake in Iceland, the frozen foods supermarket firm, for £172m.

This year, Iceland is attracting more shoppers as it has recently aimed to create a more premium image for frozen food, and has opend new stores including its Food Warehouse format.

Sales for the company were up by 3.4% as a result during the 12-week period ending on August 16 compared to the previous year's figure.

Iceland, which was founded by Malcolm Walker as a specialist frozen food retailer in 1970, today operates 858 UK stores. In addition to frozen fare, it sells chilled, fresh and other food products and drinks.

The company also offers a wide range of products online; and through other stores, as well as wholesalers and partners in Europe, the Middle East and Africa. Furthermore, it exports private label and branded products around the world.