Following the acquisition of the Cinnamon Collection (The Cinnamon Club, Cinnamon Kitchen and Cinnamon Soho) Boparan Restaurant Holdings (BRH) is to invest in excess of £10m to stoke expansion of 10+ new restaurants over the next three years.
The funding will enable the group, spearheaded by Executive Chef and CEO Vivek Singh, to accelerate rolling out two of its brands – Cinnamon Kitchen (currently City-based) and the most casual and modern of the Collection’s restaurants, all-day dining concept Cinnamon Soho. The fine dining Cinnamon Club based in the Grade II-listed Old Westminster Library will continue to be the Collection’s flagship brand.
Central London sites are being sought for Cinnamon Kitchen, with plans to expand to other major cities in 2017, alongside regional locations for Cinnamon Soho. The opening of these new sites will create up to XX new jobs over the next two years and the group will continue to focus on training and development for staff.
Vivek Singh, CEO and Executive Chef, Cinnamon Collection comments: “We are delighted that Boparan Restaurant Holdings are supporting the growth of our business in London and nationally, taking The Cinnamon Collection to the next level. Opening 10+ sites is a very exciting prospect and I look forward to sharing our modern Indian approach with the rest of the UK.”
Ranjit Singh Boparan, CEO Private Office comments: “We acquired Cinnamon Collection because we believe the business has significant potential for growth and with a strong pipeline in place the team led by Vivek Singh and Tina English are ready to start scaling the business.”
Vivek Singh – who has authored five successful cookbooks and is a regular on TV cookery shows – will personally oversee the roll out programme alongside Commercial Director Tina English, who will ensure the brand retains its luxury positioning, premium product range and innovative reputation.