Frozen food group, Iceland is to open its first 'dark store' site, which is completely devoted boosting its internet shopping customers.
Dark stores resemble a conventional supermarket but are not open to the public, housing goods and groceries used to fulfil orders placed online.
Iceland, which has around 860 shops, including a growing number of its bigger Food Warehouses, has run deliveries from its shops since 1996 and relaunched its online shopping in 2013.
It now makes 200,000 deliveries a week from stores and its internet business.
Property agency Harris Lamb has let the final 18,000 sq ft unit on the Link One Trading Estate in Great Bridge to Iceland as a warehouse for online orders and it is due to go into operation from next month.