Cornish pasty producers Ginsters have signed a three year deal with the English Football League (EFL) to become an official partner.
Announced on the 5th August, the partnership gives Ginsters the exclusive rights to supply pasties, slices and sausages rolls to the EFL on a national level.
The deal will launch on September 10th with Ginsters’ biggest ever on-pack promotion as they give away £3 million worth of prizes, supported by social media and outdoor advertising. The campaign, called “Tickets & Tenners”, will feature prizes of cash, EFL tickets, season tickets and VIP match day experiences.
“The Ginsters EFL partnership, on-pack activity and support above the line sees Ginsters significantly ramp up the promotion of its core savoury lines. We know that Ginsters consumers are huge football fans, which is why we are committing to our money st comprehensive support for the game and the brand to date” said Ginsters managing director, Kieran Hemsworth.
Source: Ginsters