As part of London Luton Airport’s (LLA) £110m transformation project TRG Concessions will open The Smithfield pub in time for summer 2017. The British pub will occupy the largest footprint for F&B airside post the terminal’s development.
TRG Concessions will make the largest investment in its history to develop the pub concept which is expected to serve over 1 million passengers a year and generate more than £150m through the contract life.
The Smithfield will showcase a range of classic pub snacks and main plates alongside global influenced dishes, with exciting menu choices available from 4 am highlighting the best of British produce served from an open kitchen.
The Smithfield pub will specialise in real ales, including a range of beers from local and regional brewers and microbreweries, alongside craft beers and lagers from around the globe, and a full range of high-quality alcoholic and non-alcoholic drinks. The passenger experience will be enhanced by design details including electronic charge points, flight display boards and zoned seating areas.
Nick Ayerst, Managing Director of TRG Concessions said: “The Smithfield shows TRG Concessions’ ambition to give LLA’s rapidly growing passenger audience the ultimate pub experience before their flight. The new pub will occupy a prime location in the terminal and we look forward to welcoming all who visit for years to come.”
Rupert Lawrie, Commercial Director at London Luton Airport, said, “We’re delighted to welcome The Smithfield as the latest addition to our top line-up of F&B brands joining LLA. 2017 is shaping up as an exciting year for the airport, with our redevelopment project gathering real momentum.
'Building on our success last year, including the opening of Aelia’s flagship duty free store and a new £1m executive lounge, we’re doubling our existing retail space to offer our passengers a wider range of shopping and dining options, making the passenger experience more relaxing and enjoyable than ever.”