Melitta Professional Coffee Solutions has won a prestigious new contract to be the exclusive coffee partner to the Heron & Brearley (H&B) estate of pubs and bars on the Isle of Man.
The contract also includes distribution of the coffee range within H&B’s convenience stores on the Island, as well as their Market Town Tavern pub retailing estate in the UK.
Melitta has over 100 years’ experience within coffee and this exciting new partnership with H&B marks a new standard for coffee on the island. With a dedicated Melitta training program for its baristas and a full launch support package to help drive footfall during traditionally quieter times of the day, the move to Melitta is well timed to coincide with extended opening hours across the estate.
Diane Edington, head of operations, H&B, said, “The team from Melitta Professional Coffee Solutions really impressed us, both with the quality of their coffee blends and with their proven industry experience.
'I am supremely confident that consumers on the Isle of Man are going to love our high-quality and great-tasting coffee, and I’m excited to see how this partnership will help us attract customers throughout the day as we extend our opening hours to meet consumer demand.”
Laura Sherwood, New Market Manager, Melitta Professional Coffee Solutions, said, “We’re absolutely delighted that H&B have chosen to partner with us. Our two companies have a fantastic reputation and heritage in foodservice and we’re really excited about how we can support and drive the development of H&B’s coffee offering across their estate.”
The Melitta coffee range, which has been blended specifically to the UK palate, includes:
Espresso Samba – a blend of 100% Arabica coffee beans sourced from some of the most sought after regions within Brazil.
Espresso Blend – a characteristic blend allows the Robusta to combine beautifully with the Arabica to produce a balanced, yet full bodied taste profile.
Espresso Nature – 100% Arabica coffee which delivers on quality of taste as well as quality of care as it’s also 100% from Rainforest Alliance Certified farms.
The launch is set for this month with marketing activity to support the roll-out of the new coffee including special promotional offers, local press coverage and bespoke activity around the famous Isle of Man TT race fortnight in May and June this year.