Nobu joins Shoreditch set


High-end Japanese restaurant chain Nobu is in talks to open its first hotel in Europe, in the heart of east London’s Shoreditch, Property Week can reveal.

Nobu is understood to have struck an agreement with boutique hotel developer Meir Abutbul to build a 143-bedroom hotel opposite the Hoxton Hotel.

Abutbul bought boutique hotel company Blakes out of administration with Navid Mirtorabi in 2010 for around £20m, and founded coffee shop chain Apostrophe.

Nobu has restaurants in Park Lane and Berkeley Street and is believed to have been searching for a restaurant site in up-and-coming Shoreditch
for several years. The group announced in March last year that it would open the first Nobu Hotel at Caesar’s Palace, the leisure development in Las Vegas.

The new hotel is likely to contain a basement Nobu restaurant, as well as 143 high-specification rooms.

A source close to Nobu said: “The restaurant will be a new concept developed by Nobu and the hotel will be operated by Nobu Hospitality Group under a new concept. The look of the hotel and concept are in very early stage development at the moment.”
Source: Property Week