Innovative plastic-free packaging for new Samworth Bros brand

Honest Crust, the new food-to-go brand from Samworth Brothers, is featuring an innovative and new plastic-free sandwich packaging.

Pack Positive, from Coveris, replaces traditional plastics with Natureflex cellulose film derived from FSC/PEFC* sources to deliver a 100% sustainably sourced, renewable pack format.

Plastic-free skillets provide like-for-like presentation, protection and shelf-life benefits as those manufactured using traditional plastics. Coveris’ plastic-free, cellulose sandwich packaging is compatible with its scientifically developed Freshlife technology which maintains shelf-life and freshness for longer, helping to reduce food waste.

Alastair Johns, Brand Development Manager at Samworth Brothers, said, “We’re delighted to be first to market with this plastic-free sandwich packaging and have already received lots of positive comments from our customers and consumers.

'A key pillar within the Honest Crust brand is to ensure we’re always conscious of the environment in which we operate and packaging is very much a key focus area for us.”

*FSC – Forest Stewardship Council
*PEFC – Programme for the Endorsement of Forest Certification