First Nescafé Azera coffee shop opens at O2

Coffee fans visiting The O2 in London have a new go-to destination as Nescafé Azera takes the wrappings off its first ever coffee shop within the world’s most popular music and entertainment venue.

The new space, a world-first for the premium coffee brand, will serve Nescafé Azera coffee products to event-goers in a colourful, design influenced space, which includes a seating area.

As the only dedicated coffee shop within the arena concourse, it will be the perfect place for coffee connoisseurs to pick up and enjoy a cup before, during or after a show.

Beyond the range of hot coffee options like Nescafé Azera Flat White, Americano and Latte, the shop will also serve the new nitrogen infused Nescafé Azera Nitro, which is available on tap and is a perfect option for anybody looking for a cold, smooth tasting, non-alcoholic drink to enjoy.

Neil Stephens, Managing Director for Nescafé in the UK, said, “Nescafé Azera’s biggest fans are those who are always on the go, out and about attending events at places just like The O2, that’s why we’re coming to them. We are bringing our coffee expertise and exciting Nescafé Azera range to the hundreds of concerts, shows and sports events that are hosted in this world-class venue each year.”

Katya Simmons, Business Executive Officer for Nestlé Professional, said, “To have the world's first Nescafé Azera Coffee Shop at The O2 is an exciting moment for us. It adds a new depth to our existing partnership and is a great example of how we’re taking our premium Nescafé Azera brand to new levels, focusing on out of home experiences. We couldn’t be happier with how the space looks and feels.”

Nathan Kosky, Vice President, AEG Global Partnerships UK, said, “With the opening of the world’s first Nescafé Azera Coffee House at The O2, we continue to provide our visitors with an unparalleled choice of premium beverages. This is a unique opportunity for us to broaden our offering in an often overlooked area and we are delighted to be partnering with Nescafé Azera on this project.”

The Nescafé Azera Coffee Shop is open before, during and after events at The O2 and is located on the level 1 concourse within the arena. (image: TNR for Nestlé)